On May 20, a group of 16 people headed by secretary of the CPC leadership group and president of Beijing Daily Group Mei Ninghua visited Founder Group. This is the highest-level visit involving the largest number of people by Beijing Daily Group in recent years. Senior vic e president of Founder Group Fang Zhonghua, vice president of Founder Group and board chairman and president of Founder Electronics Liu Xiaokun, vice president of Founder Group Zhang Bingxian and other group leaders accorded a considerate reception to guests and communicated with president Mei Ninghua and other leaders of Beijing Daily Group about the future development direction in digitization of the newspaper industry. Based on the recognition of the general trend of rapid development of technology of the newspaper industry, leaders of both sides considered that exploring the operating mode is an important direction to which both Founder and users in the newspaper industry need to pay close attention in the future. Only by finding a new round of profit growth points, can we achieve positive interaction between technology and enterprise development to bring more practical significance to rich media production. Not long ago, Beijing Daily Group officially became one of the 15 members of the "national digital composite publishing system project". It is also the only newspaper organization in the system project.

Leaders of both sides take a group photo to mark the occasion

Founder Electronics and Beijing Daily Group have been cooperating with each other for a long time. From the news editorial system in the 90's of the 20th century to the "Rich media database system¡¨ built by Founder Electronics for Beijing Daily Group in an effort to improve the productivity and safety of news content, achieve sharing and integration of content resources and adapt to the need for multimedia convergence in an rich media era, closeness between the two has been deepening continuously. Completion of the "multimedia database" project provides a practice case for reference for the ¡§national digital composite publishing system project" that was set to be implemented in the National Program for Cultural Development during the "Eleventh Five-Year" Plan Period. The project is oriented towards exploration of rich media technology and based on practical application. For this reason, Beijing Daily Group became one of the members of the "national digital composite publishing system project general working group".

Senior vice president of Founder Group Fang Zhonghua makes a speech

Senior vice president of Founder Group Fang Zhonghua introduced to guests the business development of Founder Group and the progress of the "national digital composite publishing system project". He thought that "media technology is bound to develop by leaps and bounds in the next few years. In face of new media's development model and business model that are out of the ordinary, traditional media such as users in the newspaper industry need to make timely changes to their thinking and make proper arrangements for their technical reserves in view of their own development characteristics. Meanwhile, the process of change of media technology is necessarily accompanied by the change of the way of reading and consummation pattern. The development of digital technology has brought about a completely new industry, what we need to do now is to open up the soon-to-be-formed industrial chain of digital publishing in the horizontal direction."

Scene at the meeting

In the process of continuous development, the newspaper industry currently faces attacks from the Internet and new media and challenges such as loss of readership, declining advertising revenue, escalating cost and lack of diversity in revenue structure. How the traditional newspaper industry innovates profit model and explores new economic growth points is an intricate puzzle confronting many newspaper offices. President Mei Ninghua also focused on talking about this issue in the conversation. President of Founder Electronics Liu Xiaokun had his own opinion on this. He thought that "for the newspaper industry, the most valuable resource is content, which is unmatched by new media at present. The sustainable development of the newspaper industry will still be centered on content in future. Therefore, through the integration and utilization of content resources, the newspaper industry can still function as a media mouthpiece and guide of opinions on public affairs. The work Founder Electronics is doing now is to provide complete solutions and services for newspaper offices by starting from the production source of contents. So long as we tap the value of contents to the maximum extent, future new business models will certainly be many and varied."

The "National Digital composite publishing system project" has been in place for a long time. A feasibility study was conducted for it in early 2007 and the "General Administration of Press and Publication major science and technology project leading group" was officially set up in early 2009. The national digital composite publishing system project general working group was set up through joint efforts with domestic organizations with advantages in this regard. Founder became the leader of the general working group. By relying on its deep understanding of the press and publication field, contributions it has made and its powerful technology research and development strength, Founder is actively cooperating with the General Administration of Press and Publication in completing the construction of the major system project for the development of Chinese press and publication.

A group headed by president of Beijing Daily Group Mei Ninghua visits the show room of Founder Group